Over the past few years, people have looked for all sorts of ways to maximize their site’s income via Google AdSense. One of the most common, yet unproven theories is to schedule posts ahead for around midnight (I believe that is using Pacific Standard Time (PST), as that is where Google’s headquarters are). The idea is that Google AdWords participants get to set how much they will pay per click and Google displays the highest paying ads first. Once they are used up, it then moves to lower paying advertisements, and by the end of the day, you get a lot of ads with really small payouts per click. This would mean that when you get up the next morning and start publishing posts, many of the highest paying ads will be used up for the day and won’t reset again to higher paying ads until that night. So far, I’ve tried publishing at midnight with pretty good results.
So, what does this have to do with the title? It’s simple! If you have an interest in trying this out, you probably don’t want to stay up until midnight every night waiting to hit publish. I’ve always been surprised that most people aren’t aware that WordPress allows you to schedule your posts ahead of time to be published at the designated time of your choosing.

Post TimestampHere is how to schedule your WordPress posts to be published at a later time/date:

  1. Finish writing your post
  2. Go to where it says Post Timestamp on the right side and adjust the time/date to reflect when you would like your post to be published. I do recommend that you double check to ensure your time settings in WordPress are correct.
  3. Now hit Publish.
  4. The post will now appear in the Manage posts tab, but will not show on your site until the designated time.

It is truly that easy to do! In addition to trying to improve your AdSense payouts, this also serves as a great way to schedule posts for times when you are planning to be on vacation or just away from your computer. Enjoy!