Tips to Maximize Your Google AdSense Revenue
August 31st, 2007
About a month ago, I wrote a post titled Make Money Online with Google AdSense in which I covered several different ways to try to maximize your Google AdSense income. Because Google AdSense does not guarantee any money and will vary greatly from month to month, I believe it is important to listen to others experiences with Google AdSense and take those tips into consideration.Â
Amit over at Digital Inspiration is a full time blogger and spends a lot of time talking about Google AdSense on that site, so I tend to heavily weigh any suggestions he makes to further maximize this site’s income. Yesterday Amit posted some simple tweaks to increase Google AdSense income.
While reading through his post, one of the tips that jumped out at me immediately was the very first one:Â
1. Turn Low Performing Units into Image Only Ads
Say you have a skyscraper in your sidebar or a leaderboard at the bottom of the page. It may exhibit a very poor CTR because it’s so out of sight and visitors often tend to miss the ad unit completely.
In that case, an alternative is to use Image Only Ads for that using – Image ads are generally CPM ads so you will generate revenue each time the ad makes an impression. Image ads are also effective in places where the visitors are AdSense publishers themselves and less likely to be interested in clicking your ads.
Image only ads are CPM (pay out per impression)? I’ve read conflicting stories that say it is better to run fewer AdSense advertisements on a page to help maximize income when clicks are made.  I can’t help but wonder if that wouldn’t effect image only ads, making it beneficial to add image only advertisements somewhere below the fold.
In another tip, Amit argues that Google Customized Search Engine (CSE) performs better than the standard Google AdSense search, which is something I will be looking into further and possibly be implementing here on this site. Â
Overall this is a really useful post if you use Google AdSense, so for additional tips on maximizing Google AdSense revenue, I recommend checking out Amit’s post!
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Greats tips here. If custom search engine will perform better, I have to start using it.
Never thought of turning under-performing ads into image only ads. Thanks for the tip buddy!
This is a great tip. I do only put usually 1-2 ads and have started to put only 1 in favor of trying to increase the top paying advertisers ads getting clicked. This is a good idea to try.
I’m skeptical that turning your underperforming ads into image ads will help all that much. And no where does Google say that all image ads are CPM-based…you’re just taking a chance. That’s an especially bad idea if you’re using a weird banner size in which few advertisers will have setup images for.
You can always change your banner sizes to the size that most advertisers use. Also it is never a ‘bad’ idea to experiment with your ads. Track them with your channels and see how they preform. If they are already doing crappy there is nothing wrong with testing a new method. If they preform worse, switch back or try something new all together.
I’m also in thoughts of using AdSense for search, hopefully that’d bring in greater revenue, but the thing is that search result pages don’t match with my blog’s look. I’ve to work on that a bit more.
I’ve heard of a plugin that makes those custom search – result pages match with the blog’s look, but sadly enough, even that plugin doesn’t work for me properly.
Ryan – I think this idea was more for ads placed well below the fold (at the bottom of the sidebar for example).
I have definitely noticed even with 0 clicks that I’ve made a few cents, so I know some are CPM based. Having image-only blocks will increase the odds of getting a CPM based ad I believe.
Gnomey – Experimentation is the name of the game, and channels do a great job of helping us figure out what works best. If you aren’t constantly trying out new things, you are probably missing out on the potential for a lot of additional income!
Shankar – Yes, for some reason Google Search is a huge pain in the ass to set up on WordPress. I’ve even tried plugins, created an HTML page, or whatever and I just can’t get it to work right.