The SEO Benefits of Article Marketing

Are you using article marketing to increase your niche sites inbound links?   Recently the Affiliate Classroom blog wrote a great post about the importance of article marketing, and why this strategy is possibly the best SEO for affiliate marketers.   After reading through it, I wanted to mention it here.

There are actually 8 reasons listed, but I wanted to point out a few important ones that I think people fail to think about:

Links are one-way. Some SEO experts believe that search engines downplay reciprocal links in their results calculations. While reciprocal links can still be valuable, they don’t count as much as one-way links to your site. Article directories give you a one-way link.

Links are guaranteed. If you’ve never asked a webmaster for a link before, it can feel a bit intimidating. But when you submit articles to directories, you know you won’t get turned down. Seeing those backlinks show up in the SERPs is a nice confidence booster, especially if your site is brand new. As long as your articles are of good quality, they will also send you targeted visitors for a long time to come.

Links per page are fewer. This is a little known, but valuable benefit. Some SEO experts believe that the higher the number of links per page, the less SEO value each link will have. But the link back to your site in an article directory is usually only one of only a few links on the page.

Backlinks soon multiply. Article sites exist for a reason – to provide other webmasters with access to free, quality content. So just one article, in just one directory, can actually turn into hundreds of links, as webmaster after webmaster finds your article and uses it.

If you’d like to read more about article marketing, I recommend you check out Josh Spaulding’s Article Marketing Domination eBook.

  • UK Insurance News

    Hi SA

    Good post about article marketing. I’ve read Josh’s book and there’s also a guy named Tim Gorman who has good products on the subject that are very affordable for your readers. Both are good though 🙂

    I personally have done very little article marketing. Would you say it’s a big part of your SEO campaign and how often do you submit articles?

    Cheers