The Importance of Search Engine Optimization

Unless you have been living under a rock for the past week or avoid sports all together, you have probably heard about the Mitchell Report which was recently released and details a number of Major League Baseball players that used performance enhancing drugs. What does this have to do with this site? Not much really, but I couldn’t help but draw a comparison with search engine optimization while reading over the report.

Throughout the 1990’s and early 2000’s, Major League Baseball players used a variety of steroids and other performance enhancing drugs to improve their performance on the field and help to avoid injuries throughout the long season. Experts are saying that they believe close to 80% of baseball players were using something to improve their performance throughout this time period, showing that the names released barely tipped the surface. While the effects of steroids on the sport were numerous, probably the worst thing about it is that the few players who were using these drugs to get an advantage forced most of the other players to also use, just to keep a level playing field (at a higher level). If you weren’t using, guys in the minor leagues that are using will come up and take your spot. If you lose your spot, you aren’t getting paid.

Just like in baseball, search engine optimization kind of works the same way. Whether your website uses white hat techniques (working out and practicing), or black hat techniques (performance enhancing drugs), optimizing your website is incredibly crucial for any blog to truly compete in todays online world. Some do so the right way, while others use shadier tactics to improve their site, but either way they are doing what it takes to keep up with the competition. SEO experts are in high demand because everyone wants improve their site to try to keep a level playing field. Those that aren’t working at it, aren’t getting paid.

Are you doing your part to keep your website optimized, or is the competition blowing right by you?

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  • Have indeed been following the story, particularly the NYT version which is reasonably neutral.

    Never occurred to me to draw a parallel with SEO. Very nicely drawn by you.

  • Kyle, even though I was aware of SEO concepts when I started blogging, it wasn’t until the All-in-SEO plugin that really made it easy to implement, I started paying attention to it. Combined with a theme change that had more SEO friendly things in it like loading content first, my search traffic has been growing every month nicely. Everybody seems to talk about building Google traffic, I think there is a very good potential for one optimizing for Yahoo, MSN Live,, etc. as well. Atleast that is my next target.

  • Kyle Eslick

    K – Yes, with everyone focusing on Google, that leaves an opening for people to boost their rankings in the other engines. The problem is, less is known about other engines and there algorithms aren’t as sophisticated.

    I’m glad to see you are continuing to see an improvement in traffic!

  • Even though it’s been a while since I looked at my site’s structure in a SEO way, I AM doing my due diligence with the SEO plugin and I think it’s been doing a good job at bringing people in off the streets. (#):)

  • Hey Kyle,

    Found your blog through Mitch’s – very nice article about SEO, and I like your analogy with the baseball steroids current event…wish I had thought of that!

  • Sectional Sofas

    Great analogy there. I don’t follow any baseball (i must live under a rock i guess), I am a cricket fan, but i think your analogy is pertinent to any sport or athletic discipline, so i totally get what you mean.

  • Kyle Eslick

    Bush – That plugin is #1 and probably the most important (at least until WordPress integrates more of it into the base build).

    Pinny – Thanks for stopping by. Feel free to stop by any time!