If you run a website and you’re not already a member of Text Link Ads, soon there will be another reason to join. According to John Chow dot com, they are adding a new feature that will be called Post Level Text Link Ads. The concept is simple. Rather than placing the Text Link Ads in your sidebar, advertisers will be able to put a link at the bottom of your posts.
According to Patrick Gavin, the President of Text Link Ads:
What this means is that in addition to your run of site TLAâ€™s you will be able to serve up a single TLA at the post level below each qualifying post in your blog. As you know with the growth of social networking news sites, individual blog posts can be very valuable in terms of traffic and direct links to these specific posts. These popular posts can now be monetized with our new plugin.
Only one ad will be served at the bottom of the post and it will allow the advertiser to have a full 80 character title and 150 letter description. You will still have full editorial control over the advertisers.
I can definitely see the value in this for advertisers. Sidebar links are great, but having the link in the post itself can have some additional benefits.