Technorati Switches to Authority Ranking
May 5th, 2007
As one of the first participating blogs in the Technorati Favorites Exchange, I’ve kept a close eye on both the blogosphere and Technorati’s reactions to it. Â
It started out as a simple experiment by Dosh Dosh, but quickly threw the “A-list” bloggers into an uproar due to what appears to be bruised egos.  In the meantime, Technorati has thrived with all of the attention its getting, as well as extra page views. Â
While checking my Technorati page today, I noticed that some nice changes have been made.  Instead of having multiple links, it is now on one page and Technorati now assigns you a Technorati authority ranking.  This appears to be a score based on incoming links and other criteria that were previously displayed with actual figures. Links to your site are now called “Blog Reactions”, and people that have favorited your blog are now called “Fans.”   Could this be in reaction to the Technorati Favorites exchanges?Â
Some have speculated that it is, but I don’t think so.  The Top 100 Most Favorited blogs list still stands, but your fans are only displayed by logo on your page now.  Technorati does nothing but benefit from these exchanges, so I can’t see them making any changes to their favoriting system beyond these appearance changes.   It looks like they were just trying to improve the sites appearance and make slight changes to its ranking system by switching to the authority ranking. Â
Overall, I think its definitely an improvement to the sites look and ranking system.Â
Update: For more information about the Technorati Authority and Ranking system, I recommend checking out Technorati’s official post.











No doubt. I once thought that Technorati might catch on to what we have been doing… but so what!
All of us have raised the bar high. Within the last month T’s top 100 went from being 120 members minimum to make the bottom of the list up to 200!
We have all grown their list by almost 50%. And think of all the extra traffic they are getting out of all this.
I do like the changes they made. I think it’s pretty cool.
I like the new face lift.