The Importance of Search Engine Optimization

Unless you have been living under a rock for the past week or avoid sports all together, you have probably heard about the Mitchell Report which was recently released and details a number of Major League Baseball players that used performance enhancing drugs. What does this have to do with this site? Not much really, but I couldn’t help but draw a comparison with search engine optimization while reading over the report.

Throughout the 1990’s and early 2000’s, Major League Baseball players used a variety of steroids and other performance enhancing drugs to improve their performance on the field and help to avoid injuries throughout the long season. Experts are saying that they believe close to 80% of baseball players were using something to improve their performance throughout this time period, showing that the names released barely tipped the surface. While the effects of steroids on the sport were numerous, probably the worst thing about it is that the few players who were using these drugs to get an advantage forced most of the other players to also use, just to keep a level playing field (at a higher level). If you weren’t using, guys in the minor leagues that are using will come up and take your spot. If you lose your spot, you aren’t getting paid.

Just like in baseball, search engine optimization kind of works the same way. Whether your website uses white hat techniques (working out and practicing), or black hat techniques (performance enhancing drugs), optimizing your website is incredibly crucial for any blog to truly compete in todays online world. Some do so the right way, while others use shadier tactics to improve their site, but either way they are doing what it takes to keep up with the competition. SEO experts are in high demand because everyone wants improve their site to try to keep a level playing field. Those that aren’t working at it, aren’t getting paid.

Are you doing your part to keep your website optimized, or is the competition blowing right by you?

SEO – Can You Go Overboard?

The internet is literally filled with SEO websites, SEO blogs, and advice from people like me that may or may not know what we are talking about. There is no doubt that being conscious of search engine optimization is important, but I think sometimes people can be overly conscious of it, or they can simply take it to far.

Stephen at Daily Blog Tips is a former SEO analyst who says that when it comes to SEO, it’s about what you DON’T do. In his post, he covers a lot of mistakes people who are obsessive over SEO tend to make the most. One that I found interesting and hadn’t really given any thought to before is regarding cross-linking. Stephen says:

Cross Linking. Generally speaking, it’s okay to link your sites together. People do it all the time. However, it can be considered spam if you do so excessively (e.g., in the footer or side bar of every page), especially if the sites reside on the same IP block. As with everything else, ask the question, “Is this adding value for the user?” If you can answer yes, it’s probably okay.

As the owner of two blogs, I never really thought about a search engine taking into account an IP block. I don’t cross link very often, but it’s a good thing to take into account before linking between blogs.

In my opinion, if you want to fully optimize your blog for search engines, I recommend installing the All-in-One SEO Pack plugin and working on improving the titles of your posts. What would someone type into Google if they were trying to find your post? Use that as your title, or something similar.

Do you spend to much time focusing on SEO?

Working On Your Site’s SEO? Check Out These Blogs!

I talk a little bit about Search Engine Optimization on this site, but I’ve never claimed to be an expert when it comes to SEO.  I do, however, track several blogs whose primary focus is search engine optimization, in hopes of improving this site’s presence within search engines.

If you are interested in SEO, Daily Blog Tips has created a nice list of the Top 25 SEO Blogs based on Google PageRank, Alexa Rank, Technorati Authority, and Bloglines subscribers.  

The great thing about this list is the ranking system.   Rather than reporting favorites, it simply shows it based on their rankings.   Now, I doubt that many people want to devote 25 spots in their feed reader to search engine optimization reading, but there are quite a few that any web designer or blogger should subscribe to.    My personal favorites are:

What SEO blogs do you find the most helpful?

Working On Your Site’s SEO? Check Out These Blogs!

I talk a little bit about Search Engine Optimization on this site, but I’ve never claimed to be an expert when it comes to SEO.  I do, however, track several blogs whose primary focus is search engine optimization, in hopes of improving this site’s presence within search engines.

If you are interested in SEO, Daily Blog Tips has created a nice list of the Top 25 SEO Blogs based on Google PageRank, Alexa Rank, Technorati Authority, and Bloglines subscribers.  

The great thing about this list is the ranking system.   Rather than reporting favorites, it simply shows it based on their rankings.   Now, I doubt that many people want to devote 25 spots in their feed reader to search engine optimization reading, but there are quite a few that any web designer or blogger should subscribe to.    My personal favorites are:

What SEO blogs do you find the most helpful?