It’s been exactly two weeks since we talked about Google redefining what a clickable area is in an effort to combat click fraud, so I figured that was adequate time to let the change soak in and examine some trends. At the time of the change, it made sense for Google and advertisers, but it fueled a lot of speculation that sites that depend on Google AdSense to generate income would likely lose out on some of their monthly income.

Something that a few publishers speculated on is that with lower fraud rates, publishers would likely be willing to pay more per click to get their advertisements seen. We are also approaching the holiday season, meaning that advertising budgets are going up and a lot of other businesses are launching seasonal advertising campaigns.  If this theory holds true, Google AdSense publishers should still be seeing consistent income.

In looking over my analytics and AdSense reports, it looks like my income from Google AdSense has dipped some, despite a heavy increase in traffic.   Is this due to the clickable area change?   Unfortunately, that isn’t something that I can be sure of.  As David points out, a lot of things can factor into a change in pay-per-click advertising.   Thats why I decided to poll my readers and find out how AdSense is performing for you over the past two weeks.   Has your income remained steady?  Have you noticed any trends?