How Does Google AdSense Determine Invalid Clicks?

Posted by Kyle Eslick on November 14th, 2007 | Category and Tags

If you have a blog and are attempting to monetize it, there is a good chance that you’ve probably used or considered using Google AdSense at some point.  It’s a great service that targets advertisements specifically to your blog posts content, so you really can’t go wrong with it.

Unfortunately, this is a pay-per-click (PPC) service, so there are some guidelines to follow in order to make money with AdSense.  Cheat PPC has created a useful list of things Google looks for to help create awareness.

A few of the keys included in the list are:

  1. IP Address
  2. Click Through Rate (CTR)
  3. Physical Location
  4. Cookies
  5. Click Patterns
  6. Other Google Services
  7. Search Engine Ranking

I know of people that have been banned from Google AdSense for one reason or another, so if you use AdSense, its good to know what not to do.

As a quick side note, if you use Greasemonkey, you may want to check out the Prevent Accidental Clicks script that helps you avoid clicking your own ads on accident.

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