Expiring Domains and Back Ordering Domains

Once you’ve learned how to determine the value of a domain name and begun searching for a good one to register, one of the first things you’ll notice is that there isn’t much left out there that hasn’t already been registered. Every day 30,000 domains are registered, but only 2,000+ domains are dropped/expired. This means you’ll have to start doing what most people already do, and that is either buying from people directly or stalk the expiring domain lists looking for gems that people either forget to or can’t afford to renew. The former is pretty self-explanatory, but if you decide you’d like to get into shopping for expiring domains, here are some tips to use as a guideline before back ordering a domain:

  1. Make sure you check the back links before going after an expiring domain. The easiest way to do this is to go to Google and search for “link:expiringdomain.com” with replacing the expiringdomain.com with the expiring domains URL. Google will then display backlinks. You’ll want to click on a few of them to see what people were saying about the domain and the content on the domain and also determine the value of the back links.
  2. Use Internet Archive to get some additional information about the domain.
  3. If the previous owner was using the domain as a website, make sure that you are going to use the domain for the same purpose as the previous user or else this could cause some PageRank/SEO problems.

What Does Back Ordering Mean?

Back ordering is the process of paying a company to go out and register a domain on your behalf once it expires. The best companies to use for back ordering are NameJet.com, Pool.com, and SnapNames.com, as they have contracts with the individual registrars giving them first dibs on expired domains. If you decide to attempt to backorder a domain, your best bet is to back order the domain with all 3 websites to almost guarantee you get the domain. If more than one party back orders a domain at these 3 different websites, an auction is then created and the domain goes to the highest bidder, which can cause the purchase price of some of these domains to become pretty expensive.

Where do I Buy Expiring Domain Names?

Here is a old post, but good write up of what is involved with buying expired domain names and is still fairly accurately details the whole process.

As you can see, there is a lot to learn when it comes to attempting to acquire an expiring domain name. If you don’t have a lot of patience, your best bet is to instead attempt to buy low and sell high directly from the domain owner. This can easily by done by researching domains of high value and negotiating with the owner directly to purchase the domain from them at what you feel is a low price, then turning around and selling it at a much higher price.

  • This is all very interesting and I am really enjoying this series, Kyle! Keep up the great work!

  • Kyle Eslick

    @ K – Glad to hear that you are enjoying it! Posts will get back to the normal topics starting next Monday, but I was getting a lot of questions on this stuff so I decided to dedicate a week and write a series I can refer people to.

  • Pingback: Expiring Domains and Back Ordering Domains | Sell Domain()