A Couple of Ideas to Improve Your AdSense Income

A couple of months ago Google made some significant changes to their AdSense program when they re-did the clickable area, which caused a lot of people to lose money. I know personally that my AdSense income dropped by at least $70.00 a month as a result of this change, and I’ve heard from several others that are have had the same problem.

Anytime there is a change, it is only natural we take the time to step back and look over the situation in the hope of finding a way to improve it. One post I ran across recently was written by Josh titled 10 Ways to Increase Your AdSense Income. In his post, Josh covers a bunch of methods people should consider when trying to maximize their clicks.

Two important tips:

2. Target competitive niches! I don’t care what anyone says about MFA sites, they work! I’m not talking about spam sites, I’m talking about high-quality, informative sites that are in a high paying market! Some of these niche sites can bring in $5-$10/day after only a couple days. When you’re making over a $1 per click you don’t need much traffic to make money.

3. If a site has a CTR of 1% or less, remove it from your site. Although there is some controversy as to whether or not CTR causes “smart pricing” to kick in, it’s just not worth risking. At least remove Adsense for a few weeks and see if your overall adsense income rises. If so, you were probably hit with Google’s Smart Pricing. If that site in particular was causing smart-pricing to kick in, consider a different monetization model.

And one tip I’m not so sure about:

8. Do not go by Google’s heat map. It’s a good visual aid for some layouts, but there are just too many variables. The effectiveness of any layout will be determined by color, style, niche etc. so testing is always your best bet!

Click over to check out the rest of the list!

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  • Josh Spaulding

    Thanks for the plug, Kevin. I’ve heard about the reduction in income of many publisher accounts. I guess I’ve been lucky because I’ve only seen a slight increase. Google stock has dropped in a major way lately as well and from what I hear they’re saying it’s due to a drop in advertising dollars (Adwords.)

  • Heat map isnt much relevant any way. It depends more on how the design is. If the design is made to guide the eye in a different way, heat map will be useless. If there’s too many catchy elements in header, the eye will be there, and not among content as the map says.

  • PS: Black text on blue background is ugly – and your theme is showing that everywhere. Don’t let an oversight ruin an otherwise slick theme.

  • Kyle Eslick

    @ Sumesh – Really? Thats interesting, because the blue shading is probably the thing I’ve gotten the most compliments on.

    What do you recommend? I’m always open for suggestions. A grey shading of some sort maybe?

  • I’m def ok with the whole clickable area thing in regards to AdSense blocks. But of course, I don’t make any money from them anyway, so that probably has something to do with it.

  • Good post! I really hate Google Smart Pricing, it negatively effects honest webmasters…

  • Blue background is fine – just make it a bit darker and use white text so that there’s more contrast. Or, you could lighten the background and keep the text as it is.

    Experiment and ask around a bit – but I’d surely recommend changing it.

  • Here’s one I didn’t see covered – Show your ads only to that part of your audience that is likely to click on it.

    Social media is great for traffic and exposure but typically converts poorly in terms of ad clicks. Fortunately, the WordPress plugin Who Sees Ads let’s you control what sort of traffic sees Adsense.

    In the process, you should see an improvement in CTR and avoid “smart pricing”.

    I’ve been experimenting with it for about 2 weeks now and so far so good. I’ve been limiting Adsense mostly to search engine traffic and seen an improvement in CTR as a result.