Whether you personally use Twitter or not, the way the internet is evolving means you should at a minimum be registering your blog’s name on Twitter and publishing a link to your posts there. This is not only smart business and can leverage additional traffic, but it can also save you a lot of headaches in the future.
If you are wondering why this is so important for someone who may not use Twitter, here are a few important reasons:
- Generates Traffic – There are many people who rarely check their RSS feeds these days, but they will follow your website on Twitter. I don’t know that Twitter will ever completely replace the RSS feed, but for many individuals it already has (myself included for the most part). There are others who will retweet your updates and fetch you additional traffic as well. By not offering your content on Twitter, you are losing exposure for your website/blog.
- Brand Recognition – It is reasonable for someone to believe that if they go to twitter.com/yourwebsitename that they will see your website. If they don’t, they may have trouble finding your tweets.
- Prevents Impersonation – Because many people were late to the Twitter party, there are millions of accounts which are “parked” where someone saves the name with the intention of selling it at some point (there are already services setup where people can buy/sell Twitter accounts). That is the best case scenario. We are currently dealing with someone who has our Twitter account (that matches our domain name) and is impersonating that website with it. We now have no control over the brand until we can get Twitter to turn the account over to us.
Those of course are the major reasons, but I’m sure there are plenty of other options. If you haven’t already, go out and sign up for the corresponding account of each of your web properties to be sure you have control over your name and your followers have access to your content! I currently manage 16 different Twitter accounts and use Seesmic Desktop (free desktop software) to easily manage them all!