R.I.P. Technorati
August 17th, 2007
Yesterday Technorati CEO David Sifry announced he was stepping down from his position as CEO, as well as news that Technorati has been forced to lay off 8 employees. Is this the end of Technorati?
After Technorati’s ranking problems they’ve had recently, their current lack of relevance in the blogging world, and the fact that close to a month later I still haven’t gotten any help with my Technorati problem, this can only lead to one inevitable conclusion. That conclusion is the same one many of us came to earlier this year when Google Blog Search passed Technorati as the blogging search engine of choice. Technorati is dying.
Some would say it is only fitting. After all, Technorati was one of the companies that helped to inspire the overused term Web 2.0. Now, they will help finish it as well.
Where do we go from here? My guess is that TechCrunch will continue to be littered with Web 2.0 companies announcing their dissolution over the coming months, which should allow the internet to move on to the third phase (known as Web 3.0). In my opinion, this phase will include less startups and more social products, including continued integration of existing products. Google has already got a good jump start on product integration, but now Microsoft and Yahoo are starting to follow.
Thank you Technorati for the close to 4 years you’ve given us. Your place in the blogosphere’s history has been noted. I’ll always remember the good times!











I’ve been thinking that Technorati was going down the hole for quite some time now. Especially after their last redesign where they essentially tried to do everything. Bloggers no longer care that much about it.
I love technorati, and would hate to see it shut down, but I feel you are right. Anyway of ranking somebody will be overtaken eventually by google, and I fear it has reinvented itself one too many times.
I know this will sound particularly cold, but I could care less about Technorati. I never really understood why I should care about my ranking, and if they go bye bye, I don’t think it’s going to affect me much.
Yes, my heart is as black as they come. (#)
I don’t think that Technorati is dieing, they aren’t exactly doing well but as long as WordPress still uses technorati to track incoming links they won’t die.
A lot of people don’t realize that WordPress even partners with Technorati but to prove it all you have to do is look at the url that the more button links to (the more button next to “incoming links” in the admin panel).
Well Technorati won’t be dying easily. Although i doesn’t quite care about my blog ranking.
The biggest problem is Technorati lacks relevance. Your Blog Authority? It is an extremely simple algorithm that seems to give all links the same rating, meaning that a completely unrelated link will count the same as a link from a site within your niche.
Who uses Where’s The Fire? (WTF)
It seems most have switched to Google Blog Search in the one area Technorati used to have an advantage.
As I stated above, I appreciate what Technorati has done for the blogging community, but I don’t think they will be around much longer.
Yeah, I use Google Blog Search all of the time. But it seems like even that is becoming crowded with spam sites. I wish there was a blog search engine where you could vote sites down that appear to be spam, and if enough people vote them down then they are ignored.
Ryan – I think that is a good idea, but definitely has the potential for abuse. Hmmm, I think I’ll vote down all my competitors! Heh.
There is definitely room for improvement though, and I will always prefer Google Search over Technorati Search!
It’s Google…I’m sure they’d be able to recognize abuse somehow. It’s just like how you can report spam in Gmail, people could always abuse that as well.