I’ve talked a little bit in the past about the value in the power of suggestion.  For example, if you want someone to click a link, make the link say “Click here” instead of using anchor text.

Along those same lines, ProBlogger recently pointed me towards a post written on Self Made Minds called Make It Easy, Make It Obvious.  The idea behind this is along the same lines as using the power of suggestion.   If you have an affiliate link, why not instead turn it into an affiliate “Buy Now” button designed to look like an Amazon button in order to help suggest the reader to click it.

Buy Now Button

This is especially great for blogs that talk a lot about products.  Even if they click over and don’t purchase the item, sometimes they’ll decide to purchase something else, which will usually also you earn additional commissions.