How to: Easily Build an eBay Niche Store
April 29th, 2008
In one of my posts last week I mentioned that I would be writing about affiliate marketing more often on this site, and I figured where better to start than with something that I have come to rely heavily on to generate a significant portion of my online income over the past few months.
First, a little background. As I’ve mentioned in the past, I’ve had some success with keyword sniping, which is basically locating a small niche to target and create a blog with about 10-15 posts. Then place some advertising and affiliate links on the site and forget about it. If you’ve done your homework, over time you can then create a large amount of income for no additional work.
One of the things that appealed to me about making money online with keyword sniping is the ability to “finish” the site, removing any real need for ongoing upkeep. The problem with this method is that it can sometimes take 10-15 hours initially to get the site setup and ready to roll. Why is that? Well, in order to successfully snipe a keyword, you’ll first need to do your research and locate the keywords you are going to target. After that, you’ve got to build your website, create a theme, then research and write about 10-15 posts. Add in the time it takes to locate affiliate programs that match up well with your site and you’re putting a lot of time into each individual niche site that you’ve created.
I knew there had to be an easier way, so I decided to go out and find it. One consistent thing I noticed while reading a couple of the affiliate marketing forums that I frequent is a website software that allows you to completely generate a website in under 2 hours. Yes, you read that right. I can do EVERYTHING in under 2 hours from registering a domain to completed website.
After reading at least 15 success stories from forum posters (these were not situations where the poster had anything to gain so I felt their recommendations had considerable value), I decided to give this magic product a try. The first day I set up 3 “niche stores” using domains I had registered in the past but hadn’t found a use for yet. The first store took about the full 2 hours, but after that it was less than an hour per website to set them up. Then I basically left them alone for a week to see what happened.
After a week I hadn’t made any money, but I had sent a lot of traffic over to eBay, which I viewed as a success. If you are an affiliate marketer, conversions are great, but getting clicks in the first place is extremely important. I knew it was only a matter of time. About 4 days later I checked again and I had already made about $10.00 from these 3 sites. Based upon this success, I decided to launch a few more sites, bringing me to a total of about 8 niche stores.
Fast forward a couple months and these sites are pulling in anywhere from $2.00-$5.00 a day (individually), which as you can imagine, adds up very quickly over time. The domains are easily paying for themselves, and the income is both comparable and in many cases better than using Google AdSense. I’m now in the process of researching and locating some optimal niches to target and continue to grow my business.
So what is this magical product? What I’m talking about is Build a Niche Store (although commonly refered to as BANS). When I first signed up, I was cautious about investing the price of $97.00 for this software. Now that I have experience with using BANS, I would gladly pay more for it. It paid for itself in only two months, and I think I could have generated additional income if I had invested some more time into making more stores before today.
So, how does BANS work? In order to use it, you simply need hosting account and a domain name (or multiple names for multiple stores). The creators of BANS recommend HostGator for your web hosting because it makes a few things easier than other web hosts, but their instructions are very specific and walk you through settings up your store no matter who you are hosting with. You upload it and run the install script, then you’re all set.
Everything else you can do from the Admin panel (a walkthrough is provided while you get used to it). You just enter your eBay Affiliate Network ID (they explain how to get an account with them if you don’t have one) and set your own meta tags, titles, and descriptions. You also have full control over how things are displayed on the site. BANS will then create a complete eBay affiliate niche store on the domain for you. That is really all you have to do, but you are also able to create posts in the same manner that you would if you were keyword sniping. The idea is that you can get more pages indexed and bring more traffic to your site, which in turn will hopefully convert to more affiliate commissions.
Because I know sometimes it is easier to see the final product in action, I decided to create sort of a demo. If you’d like to see a BANS niche store in action, I took one of my spare domains and set one up for you to see how the store looks and works. This is not one of my niche stores that I mentioned above, but simply is a niche store that I set up specifically for demonstration. You can see the niche store over at DiamondInvestment.net. Now imagine that site with a custom made banner at the top and some stylesheet changes to give it the colors you want!
As far as site functionality goes, obviously if I was going to put some work into generating income with this site, your target audience would be people buying diamonds and jewelry on eBay. You can see from the categories in the sidebar that it covers a wide variety of diamond jewelry areas based upon the specifications I gave it. You also get to choose between a variety of 2-column, 3-column layouts, and advertisement styles so the store can look the way you want it to. You can also add a header if you want to complete the look of a full fledge store.
As you can probably tell from the above, this is not a paid post or anything of that sort. I’m very passionate about this product and would recommend it to anyone that has webhosting that supports addon Domains. With only a little effort it will pay for itself and over time I think you can make a considerable amount of passive income. I feel that for each site I’ve put an hour or two into building, I will get returns of $200.00+ over the course of the year. My hope is after a few more months to have 20+ stores making me passive income and that will hopefully be for years to come!
For my next post, I’m going to work on creating some strategies and tips to maximize your income with BANS including what niches to avoid and what settings are best. In the meantime, go ahead and check out Build a Niche Store. Probably the best investment I’ve made online to date.











Oh yeah, BANS rocks. I can have a BANS site up and running in about 15 minutes or less. Then so that it doesn’t look to generic I will take about 15 minutes to a half hours making it unique and then add a header graphic and it’s ready to go.
I don’t just leave them forever. I will come back and make my key categories more prominent with a bit of content and maybe even a video.
I haven’t done much with new BANS sites because of the change over from Commission Junction to Ebay’s partner program but now that I see it has been working for a few weeks I am planning a number of new BANS sites for some of my domains that are aging.
@ James – Yeah, I can see how 15 minutes would be possible. In the interest of full disclosure, my figures factored in researching the niche, picking a domain, submitting to directories once the site is ready, etc. That way people know the entire process can be completed in a few hours, especially after you’ve already set up a couple sites.
I plan to try to add a content page to each site every month, but it really isn’t needed. My hope is that it will increase the monthly revenue from each website.
One thing that has always amazed me is that I’ve seen people gush about BANS on message boards, but it seems that people want to keep quiet about how they are making all this money as far as blogs go. The affiliate marketing community is fairly tight and helps out each other, but tries to keep others from getting in on the secret.
Yes, building an online store now doesn’t take much time. Besides, it is affordable too. The most surprising thing is that you never need an expert to build your own web store. You yourself can be an expert in creating web store.
What would you recommend….. sub domains or multiple domains on a multiple hosing account?
Also is GoDaddy any good for hosting this?
@ Forest – Definitely multiple domains. You need to have a presentable store in order to get conversions, so I don’t recommend using subdomains. I believe they will also rank better and possibly get natural traffic.
The big problem with GoDaddy hosting (I believe) is that you have to change file permissions (CHMOD) so many of the scripts can effectively run. With Hostgator, this is not required. You also can use Addon domains, so paying $7.00 can get you hosting for 999 sites!
I have been to the site, I like the idea.
What is an addon domain?
Also how quickly did you find that Google was indexing your new sites?
And what maintenance can you foresee for each site? Are they really just make and then optimize a little at a time, then concentrate on the high performers?
Can you write new pages easily, like in wordpress?
Thanks.
@ Forest – You can check out another example at Gluten Free Deals. For this store, I actually built it on to an established website in a directory. You can see how I added the banner and adjusted the colors to match my website!
Addon domains are websites setup on your hosting plan kind of like a subdomain, but they serve as root directories instead of as subdomains, meaning you can have 1000 websites on one $7.00 Hostgator plan. If you go to their website, I’m sure you can get a more detailed explanation.
It can take a few weeks before Google does a thorough index, but you can start getting traffic the next day if you have a good niche that isn’t overly full, because they will index your tags and store homepage right away. A lot of how successful your store will be is based upon how well you research a niche.
As for maintenance, you get free lifetime updates from the BANS team if they release any (currently on the 3rd update), so the team really supports it well. There doesn’t have to be any optimization really, but the more work you do the more success you’ll probably have. You set your meta information for each page at the beginning and you can experiment with what keywords work best, etc. I check them once a month (whether successful or not) and see if I can improve them at all. If they aren’t making at least $7.00 a year, I drop the domain after that year.
Yes, it has a rich text editor just like in WordPress and can be done from the admin panel.
Interesting post Kyle but I’m wary of paying out $97 because I’m pretty lazy and it might just turn out to be one more thing I wasted some money on. Can you tell me how you get visitors – do you use Adwords or do people just naturally turn up to your page ? Also is most of the income from Ebay or are there other sources of income ? Thanks, Vic
@ The Old Vic – I can understand your hesitation. I originally didn’t buy it when people first started raving about it on the forums. Eventually the talk became overwhelming, so I picked it up and haven’t looked back.
As for getting visitors, Google will index your site so you can pick up some traffic that way if you are doing good niche research and finding the niches that need filled. You don’t necessarily want to count on that, though, so I try to work on link building through exchanges and directories to start with. I’ve only recently starting using AdWords as an additional method, but I haven’t been doing this long enough to comment on the effectiveness.
Right now, BANS is completely integrated with eBay’s affiliate network. I will be talking about a different affiliate company hopefully sometime early next week that is similar to BANS, but works with Amazon Associates and others as well.