How To: Report Competitors Black Hat SEO Techniques to Google

Have a keyword where you have one of the top search engine rankings for, only to have someone came out of nowhere to outrank you?  With few exceptions, websites don’t jump 5-10 spots overnight without some help, so I always get suspicious. This happened to me recently, so I figured I’d share how to recognize why this happens and what you can do to prevent it!  

For those unfamiliar with black hat SEO techniques, “black hat” is a term commonly used to describe SEO techniques that aren’t allowed by Google or other search engines.  Common black hat techniques include hidden text or links (an example would be making words white while on a white background so they can’t be seen by readers, but search engines see them), misleading or repeated words, cloaked pages, deceptive redirects, doorway pages, etc. 

On the flip side, there are “white hat” SEO techniques which are approved or allowed techniques that are encouraged by search engines.  Examples include sitemaps, meta tags, and of course optimizing your websites structure (header tags in the right spots, breadcrumbs, etc.) so search engines can read your entire site and figure out what exactly your site is about. 

I am fortunate in that I’ve got a few different highly competitive keywords where my sites have top rankings in.   While doing my standard review of my rankings (at least bi-weekly) for these keywords, I noticed a website had come out of nowhere and was now ranked higher than my site!   

After my surprise subsided, I began researching this site (which is an established site, but never ranked very highly before) and noticed that the footer of their theme had some links for the three most prominent keywords within this niche. Thing is, they were hidden using CSS, so they couldn’t be seen by human readers. 

This is the kind of thing that Google wants to avoid, so being the Google fanboy that I am, I went ahead and reported the spam to Google.   This is my third time doing this, but the first time the spam affected me directly.   The other two times I just discovered it on accident so I reported it.

Tax Deductions for Domainers

As March approaches, it is time for most of us (especially those of us in the United States) to turn our focus to taxes.  For domainers there are a number of deductions you can claim on your taxes, and Domain Name Wire recently published a helpful list of tax deductions for domainers. Here are the […]

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Unique Blog Designs Offers a Contest

I’ve always been a big fan of Unique Blog Designs work.  In fact, I’m such a big fan that I have been considering commissioning them to build a 100% custom theme for an important website/blog I am in the process of building.  It is a site that will probably define my online over the coming […]

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Offer Attractive Ads with Peel Away Ads

One cool thing about internet marketing and advertising is that it is always growing, changing, and adapting based off advertisers needs and the latest technology.  If you follow new technology pretty closely, you might have noticed a new type of advertising which was specifically designed to attract your readers attention.   I, of course, am […]

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How to: Monetize a GEO Domain with Affiliate Marketing

In my last post, I introduced you to one of my new sites, Iowa Guide, which was built using WordPress.    I’ve found whether I’m making a simple affiliate landing page, a static website, a content management system, or of course a blog, that WordPress is usually the best way to go.   Between the themes and […]

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Introducing IowaGuide.org

Since I can’t really share my niche sites with my readers, and I’ve covered most of the basic affiliate marketing strategies that I wanted to talk about, I figured instead why don’t I provide you with an actual example of a site I’ve been working on.  This of course is not a niche site, but […]

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Learn to Maximize AdSense Income with AdSense Secrets

The internet is filled with people that are self proclaimed experts of one thing or another, whether we are talking about making money online, internet marketing, blogging, domaining, etc.   But it is rare that you run across someone that is widely accepted by the internet as an expert as the authority on a particular subject. Joel […]

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Affiliate Income Report – July 2008

Last month I published the second of my monthly Affiliate Income Report series with my June Affiliate Income Report, which is basically a report of how much income is being generated by me via affiliate marketing.  As is the case on most blogs that do similar reports each month, this has grown to be one […]

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The SEO Benefits of Article Marketing

Are you using article marketing to increase your niche sites inbound links?   Recently the Affiliate Classroom blog wrote a great post about the importance of article marketing, and why this strategy is possibly the best SEO for affiliate marketers.   After reading through it, I wanted to mention it here. There are actually 8 reasons listed, […]

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